Fitpage is an endurance-first fitness startup that offers personalized education, training, and nutrition through an integrated mobile and web platform. Some of their broad verticals include Running, Nutrition, Fitness & Strength Training, Yoga, Science Of Health, and Personal Hygiene. Their content comes in the form of blog posts, interviews with professionals, videos, and podcast series with professionals. Most of their content is prescriptive consisting of how-to guides, introductory posts, and instructional posts.